Telco Industry

With such a wide offer, telecommunications companies are forced to offer excellent service to their customers to be highly competitive. To achieve this, a design of an efficient infrastructure capable of meeting user needs is becoming more and more essential. Geolocated information is key to your site selection and deployment.

Geolocated information is an essential piece when it comes to choosing the locations of the different components of an optimal telecommunications infrastructure. In this way, you will ensure that you offer the best quality of service at the lowest possible cost, making the most of each investment made.

How to optimize the website selection with geographic information?

Choice of the best locations for the network equipment.

Maximize the quality of your service. With sharpness, without cuts or saturations.

Maximum profitability for your infrastructure deployment.

What solutions do you need?

From Locatium, we offer you a set of alternatives to be efficient in the management of a telecommunications network with the qualities that the market demands. Check it out by taking a look at the characteristics of each one of them.

Telco network optimization

Optimizes the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All this optimizes the network topology: by placing the right equipment in each of the locations.

OMNICHANNEL RETAIL NETWORK OPTIMIZATION

The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.

OMNICHANNEL GEO-MARKETING

Proper selection of your target audience is of vital importance for the creation of online and out-of-home campaigns. Therefore, the precision with which you measure the results will allow an increase in ROI. You can achieve this with an adequate segmentation of customers and competition, which gives you the possibility of identifying those users who are most unhappy and most likely to need a change.

TELCO use cases

Discover how many different ways you can take advantage of the benefits of the tools that we put at your disposal from Locatium, focused on providing the key data for a network deployment to match.

RAN Network Rollout Optimization

RAN Network Rollout Optimization

Select the optimal locations for network devices and achieve full coverage, always thinking about the user experience and return on investment.
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Demand Forecasting

Demand Forecasting

Predict network load and anticipate peak demand so that users are not affected by the quality of service.
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Core Network Rollout Optimization

Core Network Rollout Optimization

Design a network core architecture supported by geographic data, so that it always operates under the best possible conditions
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Network Management

Network Management

Control all the elements of the deployed network and have a 360º view of its operation. Identify opportunities for improvement and incidents in advance.
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Vendor Policing

Vendor Policing

Make your network rollout actions as closely as possible to approve business strategies.
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Frequency Refarming / Switch-Off

Frequency Refarming / Switch-Off

It intelligently redistributes network resources to take advantage of radio spectrum regions in a scenario characterized by the arrival of 5G.
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UX Analytics

UX Analytics

Visualize on your screen the main indicators that will let you know what the user experience is like regarding the service you offer.
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Telco Marketshare Trends

Telco Marketshare Trends

Know every detail of the situation and characteristics of the market, thus being able to create an adapted strategy that places you in a privileged position.
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Competition Intelligence

Competition Intelligence

Monitor your competitors to be able to shape actions that make you position yourself within a complex and demanding environment.
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Customer Segmentation

Customer Segmentation

Create the different customer profiles and design commercial actions aimed at each of them so that their ROI is the highest possible.
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White Space Analysis

White Space Analysis

Find the locations that lack network coverage and take the necessary measures to expand their area of influence.
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Better experience for your clients, full coverage, and higher return on investment. Do you think there are enough reasons to bet on geolocated data for your network?

Do you dare to get to know us better? We will be happy to arrange a meeting that will serve as a starting point for a successful journey towards your business goals.

our platform

All the resources you need to enjoy the full value of your geolocated data, on your screen in the form of maps, graphs, tables … a dashboard designed for you with which to make the right decisions with minimal risk.

DO YOU WANT TO BE COMPETITIVE IN YOUR SECTOR WITH GEOGRAPHIC INTELLIGENCE? ​

The first step is to get in touch with our specialized professionals. Do not delay!

other Industries

Retail

Retail

The best way to take advantage of geolocated data to make the most of your network of bank branches is through a scorecard that offers a clear and concise view of the most influential. All accompanied by maps, graphs and tables. That is why we put at your fingertips a tool tailored to your needs.
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FMCG

FMCG

Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that they really demand.
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Banking

Banking

The banking sector faces a challenge when it has to design a network of branches that satisfy the demand of its clients, as well as optimize its portfolio of financial products based on the characteristics of its target audience, both current and potential.
Read more

Determined to meet all the demands of your customers regarding connectivity?

You must start with a correct design of the distribution of elements, such as antennas. Shall we start?