The banking sector faces a challenge when it has to design a network of branches that satisfy the demand of its clients, as well as optimize its portfolio of financial products based on the characteristics of its target audience, both current and potential.
With us, you will be able to speed up and increase the levels of success when you have to decide where to locate your branches and which products are the ones that best suit the particularities of each market and the area to be analyzed.
How to make your bank branches profitable with geographic information?
Choosing the best locations for branches.
Optimization of the portfolio of banking products tailored to the needs of your clients and potential public.
Get new customers by knowing their preferences and demands better.
solutions applicable to the sector
We present the tools that we have developed in Locatium so that banking entities know with total precision the environment in which they operate and thus optimize their operations.
OMNICHANNEL RETAIL NETWORK OPTIMIZATION
The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.
Proper selection of your target audience is of vital importance for the creation of online and out-of-home campaigns. Therefore, the precision with which you measure the results will allow an increase in ROI. You can achieve this with an adequate segmentation of customers and competition, which gives you the possibility of identifying those users who are most unhappy and most likely to need a change.
Banking use cases
Here is the set of applications of our solutions that have been specially designed for businesses in the banking sector. Find the ones that interest you the most!
Do you have your bank branch in the best location to serve your clients and to get more opportunities to attract more?
Wait no more and check it out with us.
Do you dare to get to know us better? We will be happy to arrange a meeting that will serve as a starting point for a successful journey towards your business goals.
The best way to take advantage of geolocated data to make the most of your network of bank branches is through a scorecard that offers a clear and concise view of the most influential. All accompanied by maps, graphs and tables. That is why we put at your fingertips a tool tailored to your needs.
Do you want to be really competitive in your sector with geographic intelligence?
The first step is to get in touch with our specialized professionals. Do not delay!
How can you choose the best location for your establishment, avoiding cannibalization and competition?
First of all, contact us to start planning your strategy.