The platform developed by Locatium is responsible for collecting and processing valuable data from various sources so that, through the use of technologies such as Machine Learning, Big Data, and optimized algorithms, we can draw conclusions that help optimize project management. Some results will be displayed graphically and on maps on a dashboard to make them easier to interpret.
Why choose the Locatium platform?
Our solutions, combining georeferenced data streams, disruptive big data technologies and artificial intelligence algorithms, allow our clients to optimize decision-making in an automated way. From knowing the best configuration of a retail network, to the optimal way to deploy a 5G network, and adjusting strategic and operational aspects in logistics and aerospace networks are just a few examples of Locatium use cases.
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Maps, graphical representations, tables, and much more in a dashboard that facilitates the interpretation of geographic data on our platform.
With it, you will have more at hand than ever the main conclusions that can be drawn from them for the advancement of your project.
What solutions do you need?
At Locatium we have successfully developed and implemented a set of solutions based on advanced analytics of geolocated information so that companies in the retail sector can extract all the value of this data and transform it into growth and a leap in level.
Telco network optimization
Optimizes the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All this optimizes the network topology: by placing the right equipment in each of the locations.
OMNICHANNEL RETAIL NETWORK OPTIMIZATION
The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.
Proper selection of your target audience is of vital importance for the creation of online and out-of-home campaigns. Therefore, the precision with which you measure the results will allow an increase in ROI. You can achieve this with an adequate segmentation of customers and competition, which gives you the possibility of identifying those users who are most unhappy and most likely to need a change.
our use cases
Here is the set of applications of our solutions that have been specially designed for businesses in the retail sector. Find the ones that interest you the most!
The high geographic load of data relevant to business operations makes maps an essential element for understanding. For this reason, from our platform, we offer you an adequate display of these with dynamic, interactive maps and with different layers of information.
Geographic data is a high-value resource for analyzing the effects of omnichannel and customer segmentation. Therefore, setting the locations of the establishments and their particular characteristics more accurately avoids cannibalization and the influence of competitors.
With such a wide offer, telecommunications companies are forced to offer excellent service to their customers to be highly competitive. To achieve this, a design of an efficient infrastructure capable of meeting user needs is becoming more and more essential. Geolocated information is key to your site selection and deployment.
Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that they really demand.
The geolocated information makes it possible to decide in a documented way where it will be most beneficial to locate dealerships and workshops. For this, areas of influence, prediction of demand, levels of cannibalization, and the most and least profitable establishments, among other variables, are taken into account.
Do you want to be competitive in your sector with geographic intelligence?
The first step is to get in touch with our specialized professionals. Do not delay!
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