Platform
The platform developed by Locatium is responsible for collecting and processing valuable data from various sources so that, through the use of technologies such as Machine Learning, Big Data, and optimized algorithms, we can draw conclusions that help optimize project management. Some results will be displayed graphically and on maps on a dashboard to make them easier to interpret.
Why choose the Locatium platform?
Our solutions, combining georeferenced data streams, disruptive big data technologies and artificial intelligence algorithms, allow our clients to optimize decision-making in an automated way. From knowing the best configuration of a retail network, to the optimal way to deploy a 5G network, and adjusting strategic and operational aspects in logistics and aerospace networks are just a few examples of Locatium use cases.
Internal and external data analysis of the business
Internal and external data analysis of the business
Layered, interactive and thematic maps
Layered, interactive and thematic maps
Predictive ability of project results
Predictive ability of project results
Identification of areas with the greatest and least potential
Identification of areas with the greatest and least potential
In-depth understanding of the influence of competitors
In-depth understanding of the influence of competitors
Precise segmentation of customers and target audience
Precise segmentation of customers and target audience
Would you like to see first-hand how the Locatium platform works?
Contact us for a practical demonstration of its functionalities.
our platform
Maps, graphical representations, tables, and much more in a dashboard that facilitates the interpretation of geographic data on our platform.
With it, you will have more at hand than ever the main conclusions that can be drawn from them for the advancement of your project.
Locatium platform
What is our platform made of?
Wide range of external and internal data streams to have all the information necessary to detect opportunities.
Innovative data processing technologies, such as Machine Learning and Big Data.
Complete and intuitive dashboard with an interface that includes maps, graphs and other information representations.
What solutions do you need?
At Locatium we have successfully developed and implemented a set of solutions based on advanced analytics of geolocated information so that companies in the retail sector can extract all the value of this data and transform it into growth and a leap in level.
Telco network optimization
Optimizes the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All this optimizes the network topology: by placing the right equipment in each of the locations.
OMNICHANNEL RETAIL NETWORK OPTIMIZATION
The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.
OMNICHANNEL GEO-MARKETING
Proper selection of your target audience is of vital importance for the creation of online and out-of-home campaigns. Therefore, the precision with which you measure the results will allow an increase in ROI. You can achieve this with an adequate segmentation of customers and competition, which gives you the possibility of identifying those users who are most unhappy and most likely to need a change.
our use cases
Here is the set of applications of our solutions that have been specially designed for businesses in the retail sector. Find the ones that interest you the most!
Site Selection
Site Selection
Sales Forecasting
Sales and Demand Forecasting
Demand Forecasting
Sales and Demand Forecasting
Portfolio Optimization
Portfolio Optimization
Cannibalization Analysis
Cannibalization Analysis
Capacity Planning
Capacity Planning
Cross-Channel Analysis
Cross-Channel Analysis
Visitation Analysis
Visitation Analysis
Competition Intelligence
Competition Intelligence
Customer Segmentation
Customer Segmentation
White Space Analysis
White Space Analysis
Digital marketing
Digital marketing
OoH marketing
OoH marketing
The high geographic load of data relevant to business operations makes maps an essential element for understanding. For this reason, from our platform, we offer you an adequate display of these with dynamic, interactive maps and with different layers of information.
Retail
Geographic data is a high-value resource for analyzing the effects of omnichannel and customer segmentation. Therefore, setting the locations of the establishments and their particular characteristics more accurately avoids cannibalization and the influence of competitors.
Telco
With such a wide offer, telecommunications companies are forced to offer excellent service to their customers to be highly competitive. To achieve this, a design of an efficient infrastructure capable of meeting user needs is becoming more and more essential. Geolocated information is key to your site selection and deployment.
FMCG
Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that they really demand.
Automotive
The geolocated information makes it possible to decide in a documented way where it will be most beneficial to locate dealerships and workshops. For this, areas of influence, prediction of demand, levels of cannibalization, and the most and least profitable establishments, among other variables, are taken into account.
other industries
Restaurants
Restaurants
Healthcare
Healthcare
Banking
Banking
Do you want to be competitive in your sector with geographic intelligence?
The first step is to get in touch with our specialized professionals. Do not delay!
CONTACT US
Clear all your doubts and discover the applications and benefits of our solutions. Don’t wait any longer and contact us.
