Retail Industry
Geographic data is a high-value resource for analyzing the effects of omnichannel and customer segmentation. Therefore, setting the locations of the establishments and their particular characteristics more accurately avoids cannibalization and the influence of competitors.
The existence of different sales channels for the same business in the retail sector places great importance on knowing the influences between these channels, the influence of the competition, the type of audience in a certain geographic area, etc.
Our solutions carry a precise, real and updated vision of the sector’s panorama, allowing you a business decision-making process based on real data. Convert the management of your operations and business assets into business intelligence.
How geographic information drives the retail sector?
Advanced analysis of omnichannel effects.
Search for the best situation for establishments and their characteristics.
Advanced customer and prospect segmentation.
What solutions do you need?
At Locatium we have successfully developed and implemented a set of solutions based on advanced analytics of geolocated information so that companies in the retail sector can extract all the value of this data and transform it into growth and a leap in level.
OMNICHANNEL RETAIL NETWORK OPTIMIZATION
The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.
OMNICHANNEL GEO-MARKETING
Proper selection of your target audience is of vital importance for the creation of online and out-of-home campaigns. Therefore, the precision with which you measure the results will allow an increase in ROI. You can achieve this with an adequate segmentation of customers and competition, which gives you the possibility of identifying those users who are most unhappy and most likely to need a change.
RETAIL use cases
Here is the set of applications of our solutions that have been specially designed for businesses in the retail sector. Find the ones that interest you the most!
Site Selection
Site Selection
Sales Forecasting
Sales Forecasting
Demand Forecasting
Demand Forecasting
Portfolio Optimization
Portfolio Optimization
Cannibalization Analysis
Cannibalization Analysis
Capacity Planning
Capacity Planning
Cross-Channel Analysis
Cross-Channel Analysis
Visitation Analysis
Visitation Analysis
Competition Intelligence
Competition Intelligence
Customer Segmentation
Customer Segmentation
White Space Analysis
White Space Analysis
Digital marketing
Digital marketing
OoH marketing
OoH marketing
Do you dare to take the step towards the future of the retail sector with the intelligent analysis of geospatial data?
Take the first step and talk to our team to guide you in this regard. We will wait for you!
Do you dare to get to know us better? We will be happy to arrange a meeting that will serve as a starting point for a successful journey towards your business goals.
our platform
Detecting the opportunities that the environment offers us is easier if you have a tool capable of visualizing the information you need to do so. In our platform, you have a sample, in which you will find maps, graphs, tables, and a personalized dashboard that will speed up the process.
Take the first step and talk to our team to guide you in this regard. We will wait for you!
The first step is to get in touch with our specialized professionals. Do not delay!
Related Industries
Restaurants
Restaurants
Healthcare
Healthcare
Automotive
Automotive
How can you choose the best location for your establishment, avoiding cannibalization and competition?
First of all, contact us to start planning your strategy.
