Properly choosing a strategic location for the hospitality business involves analyzing useful geospatial data to attract customers who come to the physical establishment and request delivery at home (OoH marketing). Knowing the degree of saturation of each market is also of great importance to know the ideal number of restaurants for each of them.
Find out where it is best for the success of your project to open restaurants, attract customers to it, increasing home orders. Design marketing strategies tailored to achieve this.
How to make your restaurant profitable with geographic information?
Choosing the best locations for your restaurants.
Optimize results for both physical store customers and home delivery orders.
It has the appropriate number of restaurants according to the characteristics of the market.
solutions applicable to the sector
At Locatium, we leave you at your fingertips with a set of alternatives to unleash all the power of geospatial information for your hospitality business. Don’t let them escape!
OMNICHANNEL RETAIL NETWORK OPTIMIZATION
The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.
Proper selection of your target audience is of vital importance for the creation of online and out-of-home campaigns. Therefore, the precision with which you measure the results will allow an increase in ROI. You can achieve this with an adequate segmentation of customers and competition, which gives you the possibility of identifying those users who are most unhappy and most likely to need a change.
Restaurants use cases
There are many ways your restaurants can benefit from geospatial data. Here you will find the ones that have proven to be effective.
In which locations will you be able to fill your restaurant and receive more orders at home? To respond, you will need appropriate geolocated information. Are you willing to take advantage of it?
Do you dare to get to know us better? We will be happy to arrange a meeting that will serve as a starting point for a successful journey towards your business goals.
DO YOU WANT TO BE COMPETITIVE IN YOUR SECTOR WITH GEOGRAPHIC INTELLIGENCE?
The first step is to get in touch with our specialized professionals. Do not delay!
Your restaurants, in the best places and in the right number to satisfy the public demand in the area. It's the ideal situation, right?
Get to it, starting with a chat with our team.