FMCG Industry
Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that they really demand.
Ensure a constant supply appropriate to the needs of your audience with the knowledge of their habits, as well as other key environmental factors. Design a product catalog according to each market and area. Decide where to locate the establishments so that the investment is optimal.
How to optimize the website selection with geographic information?
Choosing the best locations for physical stores.
Create an appropriate product portfolio for all your stores.
Accurately define the particular characteristics of each establishment to maximize sales.
solutions applicable to the sector
There are several alternatives available to businesses in the FMCG sector for their operations to evolve to high levels of performance with Location Intelligence. Take a look at these that we offer you from Locatium.
OMNICHANNEL RETAIL NETWORK OPTIMIZATION
The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.
OMNICHANNEL GEO-MARKETING
Proper selection of your target audience is of vital importance for the creation of online and out-of-home campaigns. Therefore, the precision with which you measure the results will allow an increase in ROI. You can achieve this with an adequate segmentation of customers and competition, which gives you the possibility of identifying those users who are most unhappy and most likely to need a change.
FMCG use cases
Here is the set of applications of our solutions that have been specially designed for businesses in the FMCG sector. Find the ones that interest you the most!
Site Selection
Site Selection
Sales Forecasting
Demand Forecasting
Demand Forecasting
Portfolio Optimization
Portfolio Optimization
Cannibalization Analysis
Cannibalization Analysis
Cross-Channel Analysis
Cross-Channel Analysis
Customer Segmentation
Customer Segmentation
Competition Intelligence
Competition Intelligence
OoH marketing
OoH marketing
White Space Analysis
White Space Analysis
Visitation Analysis
Visitation Analysis
Digital marketing
Digital marketing
At your fingertips, you have the power to choose the best location for your mass consumption establishments, as well as to choose the right catalog for each one of them. Are you interested?
Do you dare to get to know us better? We will be happy to arrange a meeting that will serve as a starting point for a successful journey towards your business goals.
our platform
The clearest way to achieve the value that geolocated data brings you is through a tool that knows how to represent them properly through elements such as maps, graphs or tables. From there, the conclusions and decision making will be much more fluid. Check it out with our platform.
DO YOU WANT TO BE COMPETITIVE IN YOUR SECTOR WITH GEOGRAPHIC INTELLIGENCE?
The first step is to get in touch with our specialized professionals. Do not delay!
other Industries
Retail
Retail
Restaurants
Restaurants
Banking
Banking
Is it time to sell more and better?
Contact our team, and let’s design an appropriate roadmap with advanced geodata analytics as a compass.
