Omnichannel behavioral segmentation -

Omnichannel behavioral segmentation

Deepen your knowledge of the buying habits of your customers, taking into account the different sales channels you have and the differences in behavior in each of them.

This involves the stages they go through to make a purchase, their levels of loyalty, and other factors.

General Description of this use case

Among the many aspects that serve to classify the different types of customers and target audiences, some of the most valued are those related to their habits and behaviors, both when making purchases and in their life routines.

Based on these types of information, managers will be able to design more successful strategies to meet objectives such as increasing sales, acquiring new customers, or retaining existing ones, among others.

These strategies will range from sending the right marketing messages to each type of customer, to managing material and human assets more effectively, defining the most cost-effective product and service catalogs, and many other key decisions to become more competitive.

In addition, it is important here to distinguish between the different sales channels, as consumers are likely to behave differently depending on the channel they are in.

Learn how this apply to your business

Tell us the particularities and needs your project needs to be able to implement a plan specially designed for you.

What solutions do you need?

There are many varied data with geographical factors that provide valuable information for segmenting customers and audiences according to their behavior during and after the purchase.

For example, there are those that refer to the moment in the purchase process at which the purchase materializes. Also important are variables related to brand loyalty, such as frequency of purchase or evaluations and comments about a specific product in the marketplace. It is not only necessary to pay attention to the number of times the shop or e-commerce is accessed, but also the days and times, among other issues.

If we want to get to know potential customers better, knowledge related to their living habits, their commuting or leisure time, their average consumption levels, hobbies, and all the knowledge that can be obtained in order to provide them with what they really need to fully meet their requirements is appreciated.

Telco network optimization

It optimizes the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All of this optimizes the network topology: by placing the right equipment in each of the locations.

Do you want to see how
many industries this use case applies to?

Omnichannel behavioral segmentation is a critical process for a number of industries. From Locatium would like to help you identify the main industries where we can lend a hand to prevent this from happening.

Retail

Geographic data is a high-value resource for analyzing the effects of the industry's own omnichannel and for customer segmentation. With them, the locations of the establishments and their particular characteristics can be set more accurately, avoiding cannibalization and the influence of competitors.

Telco

With such a wide offer, telecommunications companies are forced to offer excellent service to their customers to be truly competitive. To achieve this it is necessary to design an infrastructure capable of meeting the needs of the user, as well as doing it with the greatest efficiency. Geolocated information is key to your site selection and deployment.

fmcg

Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that these really demand.

Restaurants

Choosing the most valuable location for hospitality businesses involves analyzing useful geospatial data to attract customers who come to the physical establishment and for those who request home delivery (OoH marketing). It is also important to know the degree of saturation of each market, in order to know the ideal number of restaurants for each one of them.

Healthcare

Geographical data to know precisely and without risk the best situation for the performance of clinics of various medical specialties. These greatly increase the planning capacity of the various brands in the sector in specific markets.

Banking

The banking sector faces a challenge when it has to design a network of branches that satisfy the demand of its clients, as well as optimize its portfolio of financial products based on the characteristics of its target audience, both current and potential.

Automotive

The geolocated information allows you to decide in a documented way where it will be most beneficial to locate dealers and workshops. For this, areas of influence, prediction of demand, levels of cannibalization, and those establishments that are more and less profitable are taken into account, among other variables.

Want to know more about this use case?

If we have caught your interest or if you have any questions, we will be happy to help you without any obligation so that you are really clear about how Locatium can contribute to the success of your project with our datasets and advanced solutions.