White Space Analysis -

White Space Analysis

The blank spaces are those areas in which there is no presence of own businesses or competition.

Therefore it is convenient to study if these are areas in which it is worth investing or it is better not to use resources in them.

General Description of this use case

It is essential for a business to know in as much detail and as accurately as possible how far its influence extends geographically. That is to say, what is the radius of action of an establishment? Do people living far from my shop or in a certain neighborhood go to it? Does my telecommunications company have customers in a certain city or area? And many more related questions.

This allows them to identify what is known as white spaces. Areas where there is little or no influence. This is of great value to business managers, who have interesting potential locations on the table in which to invest resources to strengthen their position there, given the right circumstances.

There are several aspects to consider when deciding whether to go for white space or not. For example, the presence of intense competition or the absence of a potential audience for the brand in the given location.

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Tell us the particularities and needs your project needs to be able to implement a plan specially designed for you.

What solutions do you need?

In this case, it is essential to have appropriate data streams for each area to be analysed. These include those that collect information on sales, visits to establishments, the socio-demographic and economic characteristics of their inhabitants, their mobility patterns, the presence or absence of competitors and many others.

With a thorough analysis of all these using the most appropriate artificial intelligence algorithms, it is possible to identify and characterise the various existing white spaces, and to know with a high degree of certainty whether or not it is worth investing in them. Whether by opening new shops or establishments or by launching marketing and recruitment campaigns specifically targeted at their inhabitants.

Telco network optimization

It optimize the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All this optimizes the network topology: by placing the right equipment in each of the locations.

OMNICHANNEL RETAIL NETWORK OPTIMIZATION

The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.

Do you want to see how
many industries this use case applies to?

Customer segmentation is a critical process for a number of industries. From Locatium would like to help you identify the main industries where we can lend a hand to prevent this from happening.

Retail

Geographic data is a high-value resource for analyzing the effects of the industry's own omnichannel and for customer segmentation. With them, the locations of the establishments and their particular characteristics can be set more accurately, avoiding cannibalization and the influence of competitors.

Telco

With such a wide offer, telecommunications companies are forced to offer excellent service to their customers to be truly competitive. To achieve this it is necessary to design an infrastructure capable of meeting the needs of the user, as well as doing it with the greatest efficiency. Geolocated information is key to your site selection and deployment.

fmcg

Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that these really demand.

Restaurants

Choosing the most valuable location for hospitality businesses involves analyzing useful geospatial data to attract customers who come to the physical establishment and for those who request home delivery (OoH marketing). It is also important to know the degree of saturation of each market, in order to know the ideal number of restaurants for each one of them.

Healthcare

Geographical data to know precisely and without risk the best situation for the performance of clinics of various medical specialties. These greatly increase the planning capacity of the various brands in the sector in specific markets.

Banking

The banking sector faces a challenge when it has to design a network of branches that satisfy the demand of its clients, as well as optimize its portfolio of financial products based on the characteristics of its target audience, both current and potential.

Automotive

The geolocated information allows you to decide in a documented way where it will be most beneficial to locate dealers and workshops. For this, areas of influence, prediction of demand, levels of cannibalization, and those establishments that are more and less profitable are taken into account, among other variables.

Want to know more about this use case?

If we have caught your interest or if you have any questions, we will be happy to help you without any obligation so that you are really clear about how Locatium can contribute to the success of your project with our datasets and advanced solutions.