Automotive INDUSTRy

The geolocated information makes it possible to decide in a documented way where it will be most beneficial to locate dealerships and workshops. For this, areas of influence, prediction of demand, levels of cannibalization, and the most and least profitable establishments, among other variables, are taken into account.

Choosing the right location for dealerships and workshops can mean the difference between being successful and not achieving the expected benefits. With the advanced study of the appropriate datasets, you will ensure a return on investment adjusted to your expectations.

How to optimize your strategy with geographic information?

Choosing the best locations for your dealerships and workshops.

Predict the demand for services to find out the most and least profitable establishments.

Eliminate the effects of cannibalization and competitors.

solutions applicable to the sector

Choosing the right location for dealerships and workshops can mean the difference between being successful and not achieving the expected benefits. With the advanced study of the appropriate datasets, you will ensure a return on investment adjusted to your expectations.

OMNICHANNEL RETAIL NETWORK OPTIMIZATION

The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.

OMNICHANNEL GEO-MARKETING

Proper selection of your target audience is of vital importance for the creation of online and out-of-home campaigns. Therefore, the precision with which you measure the results will allow an increase in ROI. You can achieve this with an adequate segmentation of customers and competition, which gives you the possibility of identifying those users who are most unhappy and most likely to need a change.

Automotive use cases

Here is the set of applications of our solutions that have been specially designed for businesses in the automotive sector. Find the ones that interest you the most!

Site Selection

Site Selection

Find the optimal places to locate dealerships and workshops and thus obtain the best answers for the investment made.
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Sales Forecasting

Sales Forecasting

The correct data models allow us to have a future vision of the sales figures.
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Demand Forecasting

Demand Forecasting

Predict the demand of the products offered, optimizing the planning of operations.
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Portfolio Optimization

Portfolio Optimization

What types, makes, and models of vehicles are the most demanded in your market? What are the most common repairs in your area? With the answers, design an adapted offer.
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Cannibalization Analysis

Cannibalization Analysis

Do you know if the presence of another dealer or own workshop is negatively influencing the results of another? Check it with complete reliability.
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Capacity Planning

Capacity Planning

How many establishments can you open, at most, within a specific market without saturating it and falling into unwanted results?
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Competition Intelligence

Competition Intelligence

Discover the scope of your competitors to be able to design a set of actions designed to overcome them and position yourself in your market.
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Customer Segmentation

Customer Segmentation

Create profiles adjusted to the characteristics of each of your typical clients, facilitating the creation of actions for each one of them.
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White Space Analysis

White Space Analysis

Locate the points where there is no influence from your establishments and find out if they are locations of interest or not.
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OoH marketing

OoH marketing

Make your brand visible on billboards, transport stops, and other types of outdoor installations.
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Make sure you know for sure where it will be most profitable to locate dealerships and workshops so that they provide the maximum benefit to your company.

Do you dare to get to know us better? We will be happy to arrange a meeting that will serve as a starting point for a successful journey towards your business goals.

our platform

Have at your fingertips the geolocated information you need to fully understand its influence on the performance of your operations. In addition, you will find it duly structured and represented in maps, graphs, and tables in a dashboard specially designed for you.

DO YOU WANT TO BE COMPETITIVE IN YOUR SECTOR WITH GEOGRAPHIC INTELLIGENCE? ​

The first step is to get in touch with our specialized professionals. Do not delay!

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Decide to shape a 100% efficient dealer and workshop network thanks to geolocated data and advanced analysis.

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