Restaurants INDUSTRy

Properly choosing a strategic location for the hospitality business involves analyzing useful geospatial data to attract customers who come to the physical establishment and request delivery at home (OoH marketing). Knowing the degree of saturation of each market is also of great importance to know the ideal number of restaurants for each of them.

Find out where it is best for the success of your project to open restaurants, attract customers to it, increasing home orders. Design marketing strategies tailored to achieve this.

How to make your restaurant profitable with geographic information?

Choosing the best locations for your restaurants.

Optimize results for both physical store customers and home delivery orders.

It has the appropriate number of restaurants according to the characteristics of the market.

solutions applicable to the sector

At Locatium, we leave you at your fingertips with a set of alternatives to unleash all the power of geospatial information for your hospitality business. Don’t let them escape!

OMNICHANNEL RETAIL NETWORK OPTIMIZATION

The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.

OMNICHANNEL GEO-MARKETING

Proper selection of your target audience is of vital importance for the creation of online and out-of-home campaigns. Therefore, the precision with which you measure the results will allow an increase in ROI. You can achieve this with an adequate segmentation of customers and competition, which gives you the possibility of identifying those users who are most unhappy and most likely to need a change.

Restaurants use cases

There are many ways your restaurants can benefit from geospatial data. Here you will find the ones that have proven to be effective.

Site Selection

Site Selection

What streets or neighborhoods are the most suitable for opening a new restaurant? How many areas are there with similar characteristics? Which restaurants are the most and least profitable?
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Sales Forecasting

Sales Forecasting

The correct data models allow us to have a future vision of the sales figures.
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Portfolio Optimization

Portfolio Optimization

Shape menus and menus adapted to the preferences of your audience based on the location of your restaurants.
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Demand Forecasting

Demand Forecasting

Predict the demand of the products offered, optimizing the planning of operations.
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Capacity Planning

Capacity Planning

Know the maximum number of restaurants that you can open in each area to avoid market saturation.
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Cross-Channel Analysis

Cross-Channel Analysis

Analyze the influence of home orders on the results of your physical establishments and vice versa, avoiding the effect of cannibalization.
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Visitation Analysis

Visitation Analysis

Know better than ever how your customers behave inside the restaurant, the busiest and least busy hours, the length of the stay, and much more relevant data.
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Cannibalization Analysis

Cannibalization Analysis

Recognize if the presence of your chain restaurants in nearby locations negatively affects your income.
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Competition Intelligence

Competition Intelligence

Analyze the strategies of your competitors to be able to face and improve them, achieving a privileged position in the market.
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White Space Analysis

White Space Analysis

Locate the points where there is no influence from your restaurants and find out if they are locations of interest or not.
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Digital marketing

Digital marketing

Communicate with the mobile devices of those in the vicinity of your establishment to send them personalized messages.
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OoH marketing

OoH marketing

Make your restaurants visible on billboards, transport stops, and other types of outdoor facilities.
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In which locations will you be able to fill your restaurant and receive more orders at home? To respond, you will need appropriate geolocated information. Are you willing to take advantage of it?

Do you dare to get to know us better? We will be happy to arrange a meeting that will serve as a starting point for a successful journey towards your business goals.

our platform

You will not be able to deploy the full potential of geographic data for your restaurant if you do not have a tool that allows you to visualize it simply and effectively. With our platform, you will have a personalized dashboard with maps, graphs, and tables for it.

DO YOU WANT TO BE COMPETITIVE IN YOUR SECTOR WITH GEOGRAPHIC INTELLIGENCE? ​

The first step is to get in touch with our specialized professionals. Do not delay!

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Your restaurants, in the best places and in the right number to satisfy the public demand in the area. It's the ideal situation, right?

Get to it, starting with a chat with our team.