Competition intelligence -

Competition intelligence

For the success of your project, you must not lose sight of your closest competitors.

That is why you must have a trained tool to analyze their performance. From its results, you can design a more effective strategy.

General Description of this use case

In all businesses it is essential to keep an eye on the competition. Knowing in depth how the competition is performing in a particular market or area is a valuable resource for knowing what to do and what not to do.

If we know that our competitors are achieving success thanks to a certain strategy, it is very likely that we should take note of it so that we can even improve it and make them more competitive. On the other hand, if the results they are obtaining are negative, it will be clear to us what actions should not be taken for that particular market.

In addition, identifying the presence or absence of certain competitors in an area can be a key factor in deciding whether or not to invest in it. It may be the case that we do not want to enter a market with the presence of other very strong companies in the sector; we may also find ourselves in a situation in which the lack of competitors of a certain size represents an opportunity to acquire an interesting market share.

Learn how this apply to your business

Tell us the particularities and needs your project needs to be able to implement a plan specially designed for you.

What solutions do you need?

There are many geolocalised data that refer to the study of competitors. Among them, we can have:

Geolocation of establishments.
Market share by countries, regions, cities, neighbourhoods and customised areas.
Average consumption.
Information on the opening and closing of establishments.
Results of marketing and advertising campaigns.
Location of telecommunications infrastructure, such as antennas.
Customer satisfaction levels.

Telco network optimization

It optimize the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All this optimizes the network topology: by placing the right equipment in each of the locations.

OMNICHANNEL RETAIL NETWORK OPTIMIZATION

The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.

Do you want to see how
many industries this use case applies to?

Competition intelligence is a critical process for a number of industries. From Locatium would like to help you identify the main industries where we can lend a hand to prevent this from happening.

Retail

Geographic data is a high-value resource for analyzing the effects of the industry's own omnichannel and for customer segmentation. With them, the locations of the establishments and their particular characteristics can be set more accurately, avoiding cannibalization and the influence of competitors.

Telco

With such a wide offer, telecommunications companies are forced to offer excellent service to their customers to be truly competitive. To achieve this it is necessary to design an infrastructure capable of meeting the needs of the user, as well as doing it with the greatest efficiency. Geolocated information is key to your site selection and deployment.

fmcg

Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that these really demand.

Restaurants

Choosing the most valuable location for hospitality businesses involves analyzing useful geospatial data to attract customers who come to the physical establishment and for those who request home delivery (OoH marketing). It is also important to know the degree of saturation of each market, in order to know the ideal number of restaurants for each one of them.

Healthcare

Geographical data to know precisely and without risk the best situation for the performance of clinics of various medical specialties. These greatly increase the planning capacity of the various brands in the sector in specific markets.

Banking

The banking sector faces a challenge when it has to design a network of branches that satisfy the demand of its clients, as well as optimize its portfolio of financial products based on the characteristics of its target audience, both current and potential.

Automotive

The geolocated information allows you to decide in a documented way where it will be most beneficial to locate dealers and workshops. For this, areas of influence, prediction of demand, levels of cannibalization, and those establishments that are more and less profitable are taken into account, among other variables.

Want to know more about this use case?

If we have caught your interest or if you have any questions, we will be happy to help you without any obligation so that you are really clear about how Locatium can contribute to the success of your project with our datasets and advanced solutions.