Customer and prospect segmentation -

Customer and prospect segmentation

Identify and classify your current and potential customers according to the criteria that you consider key to optimizing your sales.

In this way, you will be able to create marketing strategies oriented to each of the defined profiles, and that will have higher success rates.

General Description of this use case

One of the essential premises for shaping a geomarketing strategy is the classification of customers and prospects according to the characteristics that each business considers most relevant. In this way, the foundations are built to send the most appropriate message, at the most opportune time and by the most effective means to each market segment. Thus, a greater impact of the campaigns is achieved and, therefore, a greater return on investment.

Although each company is a world unto itself, with its own particularities that make it unique, there are some variables that are usually common when it comes to correctly segmenting customers and target audiences. These include demographic, socio-economic, consumer, lifestyle, mobility, and many others of a diverse nature.

A clear sample of the value of this data for the definition of geomarketing actions can be found in the retail sector. With this data, retail managers can successfully define different target customer profiles for promotions, define their product portfolio, etc.

As a result, tailor-made messages can be created and disseminated for each profile, with content that perfectly matches their needs and demands and really captures their attention, reaching what is known as their pain points.

Learn how this apply to your business

Tell us the particularities and needs your project needs to be able to implement a plan specially designed for you.

What solutions do you need?

For geomarketing-oriented customer segmentation to be truly effective and representative of the reality of each area, it is necessary to have several datasets that offer information of interest, updated, real, and as granular as possible.

For companies in the retail sector, it is necessary to analyze data on the most and least sold products, the distribution of the public by days and hours, the average ticket per customer, and the socio-demographic profiles of the nearby population (age, types of families, income and educational level…), their personal tastes, their leisure preferences and all the data that each business considers important to have a real vision of its public.

All this information, in order to really unleash its full potential, must be duly processed by technological solutions that make it possible to identify patterns, and trends and, in short, to draw a customer profile that is as true to reality as possible.

Telco network optimization

It optimizes the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All of this optimizes the network topology: by placing the right equipment in each of the locations.

Do you want to see how
many industries this use case applies to?

Customer and prospect segmentation is a critical process for a number of industries. From Locatium would like to help you identify the main industries where we can lend a hand to prevent this from happening.

Retail

Geographic data is a high-value resource for analyzing the effects of the industry's own omnichannel and for customer segmentation. With them, the locations of the establishments and their particular characteristics can be set more accurately, avoiding cannibalization and the influence of competitors.

Telco

With such a wide offer, telecommunications companies are forced to offer excellent service to their customers to be truly competitive. To achieve this it is necessary to design an infrastructure capable of meeting the needs of the user, as well as doing it with the greatest efficiency. Geolocated information is key to your site selection and deployment.

fmcg

Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that these really demand.

Restaurants

Choosing the most valuable location for hospitality businesses involves analyzing useful geospatial data to attract customers who come to the physical establishment and for those who request home delivery (OoH marketing). It is also important to know the degree of saturation of each market, in order to know the ideal number of restaurants for each one of them.

Healthcare

Geographical data to know precisely and without risk the best situation for the performance of clinics of various medical specialties. These greatly increase the planning capacity of the various brands in the sector in specific markets.

Banking

The banking sector faces a challenge when it has to design a network of branches that satisfy the demand of its clients, as well as optimize its portfolio of financial products based on the characteristics of its target audience, both current and potential.

Automotive

The geolocated information allows you to decide in a documented way where it will be most beneficial to locate dealers and workshops. For this, areas of influence, prediction of demand, levels of cannibalization, and those establishments that are more and less profitable are taken into account, among other variables.

Want to know more about this use case?

If we have caught your interest or if you have any questions, we will be happy to help you without any obligation so that you are really clear about how Locatium can contribute to the success of your project with our datasets and advanced solutions.