Digital marketing -

Digital Marketing

It manages to send personalized commercial messages to all customers who pass through the establishment or to those who are in a location classified as of interest.

In this way, users will receive impacts in the place and the key moment for them to decide to make a purchase.

General Description of this use case

For all kinds of businesses, it is of great value to know the preferences and consumption habits of their customers and potential customers. This makes it much easier and more effective to send them personalized messages that will have a greater impact and influence on their purchasing decisions.

Moreover, you can go a step further and influence the public by sending messages to their mobile phones if they pass by an establishment or a certain area of an establishment.

For instance, if a customer who has previously purchased a particular product passes by the shop, he or she may receive a message with an offer for the same or a related product. If we want to promote and/or launch a product, it can also be very effective if the message arrives when the person passes through the aisle of the shop where they are. It is also possible to send them exclusive offers and discounts for their loyalty, among many other options.

Learn how this apply to your business

Tell us the particularities and needs your project needs to be able to implement a plan specially designed for you.

What solutions do you need?

First and foremost, adequate data streams must be available, including information on sales, the most and least successful products, the buying habits of each customer, their preferences, etc.

With all this, and with an infrastructure that can identify the nearby presence of the customer’s mobile device and contact them (e.g. Bluetooth beacons), we can analyze the data collected and develop a solution capable of sending these personalized messages to each customer according to the conditions we want to establish.

Telco network optimization

It optimizes the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All of this optimizes the network topology: by placing the right equipment in each of the locations.

Do you want to see how
many industries this use case applies to?

Customer and prospect segmentation is a critical process for a number of industries. From Locatium would like to help you identify the main industries where we can lend a hand to prevent this from happening.

Retail

Geographic data is a high-value resource for analyzing the effects of the industry's own omnichannel and for customer segmentation. With them, the locations of the establishments and their particular characteristics can be set more accurately, avoiding cannibalization and the influence of competitors.

Telco

With such a wide offer, telecommunications companies are forced to offer excellent service to their customers to be truly competitive. To achieve this it is necessary to design an infrastructure capable of meeting the needs of the user, as well as doing it with the greatest efficiency. Geolocated information is key to your site selection and deployment.

fmcg

Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that these really demand.

Restaurants

Choosing the most valuable location for hospitality businesses involves analyzing useful geospatial data to attract customers who come to the physical establishment and for those who request home delivery (OoH marketing). It is also important to know the degree of saturation of each market, in order to know the ideal number of restaurants for each one of them.

Healthcare

Geographical data to know precisely and without risk the best situation for the performance of clinics of various medical specialties. These greatly increase the planning capacity of the various brands in the sector in specific markets.

Banking

The banking sector faces a challenge when it has to design a network of branches that satisfy the demand of its clients, as well as optimize its portfolio of financial products based on the characteristics of its target audience, both current and potential.

Automotive

The geolocated information allows you to decide in a documented way where it will be most beneficial to locate dealers and workshops. For this, areas of influence, prediction of demand, levels of cannibalization, and those establishments that are more and less profitable are taken into account, among other variables.

Want to know more about this use case?

If we have caught your interest or if you have any questions, we will be happy to help you without any obligation so that you are really clear about how Locatium can contribute to the success of your project with our datasets and advanced solutions.