It manages to send personalized commercial messages to all customers who pass through the establishment or to those who are in a location classified as of interest.
In this way, users will receive impacts in the place and the key moment for them to decide to make a purchase.
General Description of this use case
For all kinds of businesses, it is of great value to know the preferences and consumption habits of their customers and potential customers. This makes it much easier and more effective to send them personalized messages that will have a greater impact and influence on their purchasing decisions.
Moreover, you can go a step further and influence the public by sending messages to their mobile phones if they pass by an establishment or a certain area of an establishment.
For instance, if a customer who has previously purchased a particular product passes by the shop, he or she may receive a message with an offer for the same or a related product. If we want to promote and/or launch a product, it can also be very effective if the message arrives when the person passes through the aisle of the shop where they are. It is also possible to send them exclusive offers and discounts for their loyalty, among many other options.
Tell us the particularities and needs your project needs to be able to implement a plan specially designed for you.
What solutions do you need?
First and foremost, adequate data streams must be available, including information on sales, the most and least successful products, the buying habits of each customer, their preferences, etc.
With all this, and with an infrastructure that can identify the nearby presence of the customer’s mobile device and contact them (e.g. Bluetooth beacons), we can analyze the data collected and develop a solution capable of sending these personalized messages to each customer according to the conditions we want to establish.
Telco network optimization
It optimizes the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All of this optimizes the network topology: by placing the right equipment in each of the locations.
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many industries this use case applies to?
Customer and prospect segmentation is a critical process for a number of industries. From Locatium would like to help you identify the main industries where we can lend a hand to prevent this from happening.
Want to know more about this use case?
If we have caught your interest or if you have any questions, we will be happy to help you without any obligation so that you are really clear about how Locatium can contribute to the success of your project with our datasets and advanced solutions.