Mass Personalization -

Mass Personalization

Design a catalog of products and services that correspond to those that your customers and your target audience demand.

Combine the benefits of portfolio customization with large-scale manufacturing.

General Description of this use case

Mass Personalisation arises from a current situation in which the wide range of products and services on offer means that the public is increasingly demanding more from businesses in order to meet and even exceed their purchasing expectations.

Mass Personalisation is a strategy whereby the customer can choose a la carte certain functionalities or features of the product, before or after completing the purchase, without excessive cost. In this way, it combines the benefits of personalization for the public with the low costs of mass production.

In this way, companies can easily find out the favorite qualities of the products or services they are launching on the market, from shapes, sizes, and colors to more or less advanced functionalities. Key factors if you want to reinforce consumer confidence in the brand, which will also be empowered by the fact that they are taken into account.

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Tell us the particularities and needs your project needs to be able to implement a plan specially designed for you.

What solutions do you need?

What role does geolocated data play in Mass Personalisation? They are undoubtedly a valuable resource to better understand the preferences of the public in specific areas and zones for certain products.

According to socio-demographic, cultural, or lifestyle criteria, they will have specific preferences for the products or services offered. In this way, companies can be better prepared for the demand for these, ensuring that they always have the necessary materials and resources for their manufacture or delivery.

This data also helps in the selection of nearby suppliers and in knowing where and how to focus marketing and sales campaigns with a lower margin of error and an increased return on investment.

Telco network optimization

It optimizes the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All of this optimizes the network topology: by placing the right equipment in each of the locations.

Do you want to see how
many industries this use case applies to?

Mass personalization is a critical process for a number of industries. From Locatium would like to help you identify the main industries where we can lend a hand to prevent this from happening.

Retail

Geographic data is a high-value resource for analyzing the effects of the industry's own omnichannel and for customer segmentation. With them, the locations of the establishments and their particular characteristics can be set more accurately, avoiding cannibalization and the influence of competitors.

Telco

With such a wide offer, telecommunications companies are forced to offer excellent service to their customers to be truly competitive. To achieve this it is necessary to design an infrastructure capable of meeting the needs of the user, as well as doing it with the greatest efficiency. Geolocated information is key to your site selection and deployment.

fmcg

Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that these really demand.

Restaurants

Choosing the most valuable location for hospitality businesses involves analyzing useful geospatial data to attract customers who come to the physical establishment and for those who request home delivery (OoH marketing). It is also important to know the degree of saturation of each market, in order to know the ideal number of restaurants for each one of them.

Healthcare

Geographical data to know precisely and without risk the best situation for the performance of clinics of various medical specialties. These greatly increase the planning capacity of the various brands in the sector in specific markets.

Banking

The banking sector faces a challenge when it has to design a network of branches that satisfy the demand of its clients, as well as optimize its portfolio of financial products based on the characteristics of its target audience, both current and potential.

Automotive

The geolocated information allows you to decide in a documented way where it will be most beneficial to locate dealers and workshops. For this, areas of influence, prediction of demand, levels of cannibalization, and those establishments that are more and less profitable are taken into account, among other variables.

Want to know more about this use case?

If we have caught your interest or if you have any questions, we will be happy to help you without any obligation so that you are really clear about how Locatium can contribute to the success of your project with our datasets and advanced solutions.