Omnichannel behavioral segmentation
Deepen your knowledge of the buying habits of your customers, taking into account the different sales channels you have and the differences in behavior in each of them.
This involves the stages they go through to make a purchase, their levels of loyalty, and other factors.
General Description of this use case
Among the many aspects that serve to classify the different types of customers and target audiences, some of the most valued are those related to their habits and behaviors, both when making purchases and in their life routines.
Based on these types of information, managers will be able to design more successful strategies to meet objectives such as increasing sales, acquiring new customers, or retaining existing ones, among others.
These strategies will range from sending the right marketing messages to each type of customer, to managing material and human assets more effectively, defining the most cost-effective product and service catalogs, and many other key decisions to become more competitive.
In addition, it is important here to distinguish between the different sales channels, as consumers are likely to behave differently depending on the channel they are in.
Tell us the particularities and needs your project needs to be able to implement a plan specially designed for you.
What solutions do you need?
There are many varied data with geographical factors that provide valuable information for segmenting customers and audiences according to their behavior during and after the purchase.
For example, there are those that refer to the moment in the purchase process at which the purchase materializes. Also important are variables related to brand loyalty, such as frequency of purchase or evaluations and comments about a specific product in the marketplace. It is not only necessary to pay attention to the number of times the shop or e-commerce is accessed, but also the days and times, among other issues.
If we want to get to know potential customers better, knowledge related to their living habits, their commuting or leisure time, their average consumption levels, hobbies, and all the knowledge that can be obtained in order to provide them with what they really need to fully meet their requirements is appreciated.
Telco network optimization
It optimizes the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All of this optimizes the network topology: by placing the right equipment in each of the locations.
Do you want to see how
many industries this use case applies to?
Omnichannel behavioral segmentation is a critical process for a number of industries. From Locatium would like to help you identify the main industries where we can lend a hand to prevent this from happening.
Want to know more about this use case?
If we have caught your interest or if you have any questions, we will be happy to help you without any obligation so that you are really clear about how Locatium can contribute to the success of your project with our datasets and advanced solutions.