Out of Home (OoH) Marketing
Beyond your establishment, you can launch your marketing and sales messages on many types of media and in multiple locations.
Here we can refer to billboards, public transport stops, screens located in public areas, and many other formats.
General Description of this use case
For marketers, one of the big decisions to make is to choose the most appropriate channels for their actions. In other words, those that will provide them with the greatest return on investment. Among these channels, the most prominent is an online advertising and advertising on the streets or in other public spaces.
The latter option is called Out of Home Marketing or OoH, as it engages potential customers outside their homes. OoH Marketing covers advertising installations such as billboards, advertisements on benches, litter bins, bus stops and underground stations, screens in the street, stadiums, cinemas, and a multitude of other scenarios.
As a general rule, this kind of advertising is expensive, and there are always doubts as to whether it will be really effective and reach our target audience in the desired quantity and manner. Fortunately, the development of technologies related to geospatial information is a nowadays great support in answering these questions.
Tell us the particularities and needs your project needs to be able to implement a plan specially designed for you.
What solutions do you need?
Today, marketers have at their fingertips data sets and technologies that allow them to be more accurate in deciding on which locations to focus their OoH marketing efforts.
Through these solutions, they will have a complete and detailed analysis of the people who walk or stop in certain public environments. For example, the number of passers-by in a certain street, square, or park; the number of travelers waiting daily at a bus stop or on a metro platform; passengers using a certain public transport line. All this is even with the possibility of segmenting the data by days and hours.
In addition, it is also possible to characterize this audience, classifying them according to their age or other socio-demographic variables of interest. An example of this would be to know the income level of a certain neighborhood or area in order to know whether it is appropriate to advertise certain products there.
Telco network optimization
It optimizes the rollout of mobile telecommunications networks, improving the user experience so that they enjoy an optimal service in terms of signal quality for each of the telco use cases. In addition, it maximizes the profitability of the core and radio access network infrastructure. All of this optimizes the network topology: by placing the right equipment in each of the locations.
Do you want to see how
many industries this use case applies to?
OoH marketing is a critical process for a number of industries. From Locatium would like to help you identify the main industries where we can lend a hand to prevent this from happening.
Retail
Retail
Telco
Telco
fmcg
fmcg
Restaurants
Restaurants
Healthcare
Healthcare
Banking
Banking
Automotive
Automotive
Want to know more about this use case?
If we have caught your interest or if you have any questions, we will be happy to help you without any obligation so that you are really clear about how Locatium can contribute to the success of your project with our datasets and advanced solutions.
