Visitation analysis -

Visitation analysis

Enjoy a solution that allows you to know in detail the habits and customs of the customers who access your establishment.

It monitors the most frequented areas, in which the public spends more time, the hours and days of greatest and least influx, consumption data, and many more variables of interest.

General Description of this use case

Retail business managers appreciate being able to know as much as possible about the behaviour of all the people who come to their establishments.

This information will undoubtedly help them to design strategies aimed at improving sales, generating a more attractive product offer, offering services that meet customer requirements, better managing the company’s assets, etc.

For example, knowing which products are mainly consumed helps to optimise the available catalogue, thus also discarding those that hardly bring profits. On the other hand, if customer flows are mainly through certain sections of the shop, we can place the products we are promoting at that moment in those sections.

For the internal management of the business, knowing the days and hours of peak and off-peak traffic makes it easier to manage human resources in the best possible way, thus ensuring that we will always have enough staff to serve customers properly.

Learn how this apply to your business

Tell us the particularities and needs your project needs to be able to implement a plan specially designed for you.

What solutions do you need?

This data on user behaviour within the shops can be very varied. Among these, we can highlight some of them, such as:

Capacity of the establishment.
Time distribution of visits, both by days and by hours.
Average duration of each visit.
Proportion of visits that leave the shop without having made a purchase.
Heat maps with the most and least frequented areas, floors or aisles, as well as peak and off-peak times of customer traffic.
Information on the average consumption of each customer.
The most and least purchased products.
Data on the filling levels of the car park.

OMNICHANNEL RETAIL NETWORK OPTIMIZATION

The retail sector is clearly marked by the influence of different sales channels, such as physical and online stores. Therefore, it is essential to know the geospatial data that explain the dynamics of these channels, as well as the cause-effect relationships between them. With Locatium, you will be able to choose the best locations for new stores, predict results in new locations, mitigate the influence of competitors considering cannibalization, and optimize the right online-Vs-offline mix in each location.

Do you want to see how
many industries this use case applies to?

Visitation analysis is a critical process for a number of industries. From Locatium would like to help you identify the main industries where we can lend a hand to prevent this from happening.

Retail

Geographic data is a high-value resource for analyzing the effects of the industry's own omnichannel and for customer segmentation. With them, the locations of the establishments and their particular characteristics can be set more accurately, avoiding cannibalization and the influence of competitors.

Telco

With such a wide offer, telecommunications companies are forced to offer excellent service to their customers to be truly competitive. To achieve this it is necessary to design an infrastructure capable of meeting the needs of the user, as well as doing it with the greatest efficiency. Geolocated information is key to your site selection and deployment.

fmcg

Geospatial technology greatly speeds up the supply of fast consumer goods, facilitating their access for all buyers through an adequate choice of the locations of the establishments, as well as the types of products that these really demand.

Restaurants

Choosing the most valuable location for hospitality businesses involves analyzing useful geospatial data to attract customers who come to the physical establishment and for those who request home delivery (OoH marketing). It is also important to know the degree of saturation of each market, in order to know the ideal number of restaurants for each one of them.

Healthcare

Geographical data to know precisely and without risk the best situation for the performance of clinics of various medical specialties. These greatly increase the planning capacity of the various brands in the sector in specific markets.

Banking

The banking sector faces a challenge when it has to design a network of branches that satisfy the demand of its clients, as well as optimize its portfolio of financial products based on the characteristics of its target audience, both current and potential.

Automotive

The geolocated information allows you to decide in a documented way where it will be most beneficial to locate dealers and workshops. For this, areas of influence, prediction of demand, levels of cannibalization, and those establishments that are more and less profitable are taken into account, among other variables.

Want to know more about this use case?

If we have caught your interest or if you have any questions, we will be happy to help you without any obligation so that you are really clear about how Locatium can contribute to the success of your project with our datasets and advanced solutions.