In the current digital age, the telecommunications industry serves a crucial function by connecting individuals and businesses all over the world. As the competition in this industry continues to escalate, it has become essential for telecom operators to comprehend their market share in order to develop effective strategies that will allow them to remain competitive.
Telecommunications operators must know their market share for several reasons:
- Competitive Analysis: By comparing their market share with their competitors, operators can evaluate their competitive position in the industry. This analysis helps them identify areas for improvement and develop strategies to enhance their market share, attract more customers, and increase customer loyalty.
- Pricing Strategies: Analyzing their market share in specific regions allows operators to determine the appropriate pricing strategy. They can adjust their prices to remain competitive in certain areas.
- Network Expansion: Operators can identify areas with lower market share and prioritize network expansion plans to improve coverage and increase the customer base in those areas.
- Product Development: Market share data enables carriers to develop new products and services that meet the specific needs of customers in different regions.
- Investment Decisions: Operators can use this data to identify areas with growth potential and allocate resources accordingly. This analysis helps them to make informed investment decisions that are profitable and sustainable.
However, calculating market share data for telco operators can be quite challenging due to the complex nature of the industry and the constantly changing behavior of consumers.
That is why Locatium’s mobility data is a valuable tool for telco operators because it provides insights into consumer behavior, such as where they live, work, and travel. This information helps operators understand their customers’ usage patterns, preferences, and needs, which enables them to tailor their products and services accordingly. Using mobility data, operators can accurately determine their market share by analyzing their subscriber base in specific geographic regions. By understanding market share, operators can develop strategies to enhance their competitive position and improve their services, ultimately providing a better experience for their customers.
Locatium’s mobility data has several distinctive features, including:
- Real-time data enables continuous monitoring of market share changes.
- Historical data spanning several years allows for trend analysis and an understanding of how the market has evolved.
- The high granularity with latitude and longitude coordinates make it possible to aggregate data at any geographic level with high accuracy.
- Global coverage with millions of points facilitates analysis in almost any part of the world.
- Pings that offer carrier information, facilitating a thorough market analysis for both the client and their competitors.
Our data enables traditional market share analysis at the administrative level of large geographies, as depicted in the image below.
The interactive platform in the image below displays not only the market share of each operator but also allows you to filter and compare regions across the entire geography.
One of the key benefits of using Locatium mobility data to calculate market share is the high level of granularity it offers. With precise latitude and longitude coordinates, data can be aggregated at any desired level, from administrative boundaries (as shown in the image above) to 100mx100m grids (as shown in the image below).
The advanced market share analysis provided by our platform offers telecommunication operators a comprehensive and highly accurate view of market behavior, including that of their competitors.
The above represents only a fraction of the capabilities of our data and analysis. Please don’t hesitate to contact us and book a demo to see how we can help telecommunication operators achieve their goals.
