Omnichannel Geo-Marketing
Get to know your current and potential customers better, getting the most effective investment for your online and out-of-home marketing campaigns. With the appropriate geolocated data, you will get your message to those who want to hear it.
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Knowing all the details of the target audience for your business is a great challenge for the sector. That is why we must do it intelligently; influence to convert them into customers. With our data, you can know how to provide what they need or want so they can decide on your products and services within your areas of interest.
Now, you can know in how many different ways we can apply geomarketing in our solutions. With our use cases, you will be able to find out the main uses and benefits for your sector. Here we show you the most relevant ones.
Digital marketing
It manages to send personalized commercial messages to all customers who pass through the establishment or to those who are in a location classified as of interest.
In this way, users will receive impacts in the place and the key moment for them to decide to make a purchase.
OoH marketing
Beyond your establishment, you can launch your marketing and sales messages on many types of media and multiple locations.
Here we can refer to billboards, public transport stops, screens located in public areas, and many other formats.
Customer and Prospect Segmentation
Identify and classify your current and potential customers according to the criteria that you consider key to optimizing your sales.
In this way, you will be able to create marketing strategies oriented to each of the defined profiles, and that will have higher success rates.
Omnichannel Behavioral Segmentation
Deepen your knowledge of the buying habits of your customers, taking into account the different sales channels you have and the differences in behavior in each of them.
This involves the stages they go through to make a purchase, their levels of loyalty, and other factors.
Mass Personalization
Design a catalog of products and services that correspond to those that your customers and your target audience demand.
Combine the benefits of portfolio customization with large-scale manufacturing.
Digital marketing
It manages to send personalized commercial messages to all customers who pass through the establishment or to those who are in a location classified as of interest.
In this way, users will receive impacts in the place and the key moment for them to decide to make a purchase.
OoH marketing
Beyond your establishment, you can launch your marketing and sales messages on many types of media and multiple locations.
Here we can refer to billboards, public transport stops, screens located in public areas, and many other formats.
Customer and Prospect Segmentation
Identify and classify your current and potential customers according to the criteria that you consider key to optimizing your sales.
In this way, you will be able to create marketing strategies oriented to each of the defined profiles, and that will have higher success rates.
Omnichannel Behavioral Segmentation
Deepen your knowledge of the buying habits of your customers, taking into account the different sales channels you have and the differences in behavior in each of them.
This involves the stages they go through to make a purchase, their levels of loyalty, and other factors.
Mass Personalization
Design a catalog of products and services that correspond to those that your customers and your target audience demand.
Combine the benefits of portfolio customization with large-scale manufacturing.
industries to which this solution applies
Our platform
With our platform, you will be able to visualize in a practical and effective way the main key data for your marketing campaigns. Draw conclusions to optimize your processes through thematic maps, graphs, tables, and a custom dashboard.
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We hope you found our content interesting. If you want to know in-depth everything we have told you to contact us. Do not think about it! Show us everything we can do with our data in your business sector.
